News from the Event Industry

In January. Arts and culture advocates tested before the Small Business Committee at a House of Congress hearing titled “The power, peril, and promise of the creative economy.”Among the witnesses who spoke: Carson Elrod, co-founder of the Be An #ArtsHero initiative and Arts Workers United. The goal was to make art workers and the creative economy a priority in long-term recovery efforts. “I hope that Congress will work with the President to immediately create a Minister of Arts and Culture to oversee targeted investments in the creative economy and serve on the Internal Affairs Council,” Elrod said. “You have the opportunity to ignite not just a sunrise, but a supernova of small creative enterprises that will cause a chain reaction of socio-economic prosperity.”

Events in the metaverse (a collection of virtual reality worlds) are becoming more common: a metaverse fashion week is scheduled for March, and the Australian Open hosted a tournament-long metaverse gathering for fans. Lachlan Phillips, CEO of Orbits, predicts that this trend will have a significant impact on event planners: “The impact of metaverse on events and meetings will be similar to the impact of email on snail mail.”So, what is so attractive about metaverse events, compared to the old regular online events? They are “transforming the way we meet by addressing the number one grievance event planners have about virtual events — that current virtual event platforms don’t allow for the level of engagement they want at their events,” Jennifer Best, vice president of marketing at All American enjoyment Speakers Bureau, told BizBash.

An advantage for moving events online or using a hybrid format: it can significantly reduce CO2 emissions. A new study suggests that moving conferences online can reduce the carbon footprint by 94% and energy consumption by 90%.
Event Marketing

Even if you are a summer lover, there are ways to enjoy the cold weather. During a recent activation of Under Armour during a football match, for example, the company looked at the cold by creating a “multisensory environment reinforced by dry ice effects, wind, dummy snow and lights.”Guests can take a ride in an ice gym with kettlebells and other ice equipment.
Drive-thru events – or “interactive ticketing adventures” – will remain popular in 2022. Some organizers increase the experience by using live actors playing culturally significant characters, as well as audio and visual transport effects. For example, Netflix is expanding its “Stranger Things” drive-through, which covers 400,000 square feet, for a third year.


Health and Safety Updates

US Updates

New coronavirus matters are falling in the United States and mask mandates are being relaxed across the country. Officials say the United States is entering a new phase of the recent times, which requires living with the coronavirus. “I’m going on a trip in March. I feel quite comfortable participating in life again,” Linda Vail, the health worker from Ingham County, Michigan. that’s what the New York Times said. For event organizers, it is more important than ever to clearly communicate their health and safety measures to participants.

International Perspectives

The New Zealand Business events Industry Aotearoa-the membership-based Association of business event professionals-is calling for a change in the country’s isolation policy. The rules require visitors to self-isolate upon arrival. “The reality is that a business visitor will not self-isolate in a hotel for seven to ten days if they have to attend a three-day conference,” CEO Lisa Hopkins said.

Event Planning and Management

The Event Service Professionals Association held its annual in-person conference at the end of January, and the organizers shared a few takeaways: First, the CrowdPass rapid testing company proved to be a useful way to check the health status of participants before, during and after the event. “We found that the CrowdPass was the easiest to access —you can do it online through their app and on the spot they were able to compare our database,” said Paola Bowman, ESPA President. During the conference, participants could wear a red, yellow or green lanyard to indicate their level of comfort in body proximity. (Wearing red, for example, meant “I keep my distance.”) There were signs scattered around the room reminding people to respect the wishes of others.

Inspiration and Further Reading

The Eventbrite blog is full of resources and tips that can help event planners like you with all aspects of the event planning process. Here are the new features:

Making that final marketing push for your Valentine’s Day event? These tips will help you improve your promotion plan.
Are you keeping it local? Here is a guide on advertising community events.
Find out how Black creators are using Eventbrite to bring communities together with cultural events and raise awareness for important causes during Black History Month and beyond.

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